Brands and Advertisements have become intelligent these days. While TV advertisements are far from that, on Internet we see very theme based and clever marketing.
The audience on Internet and social media is totally different and therefore brands make extra efforts to make their marketing campaigns appealing. Amul has already aced the situation based marketing and now Durex has joined them.
The contraceptive brand has often used several real life situations to create its relation with their brand and it’s purpose. Durex recently made a clever marketing poster in which they talked about recent Sonam and Anand’s marriage.
Very cleverly, Durex stated on its poster that they have got Sonam and Anand covered.The poster read as saying, “Congrats Sonam & Anand. We’ve got you covered”. Have a look-
The Twitter world loved the advertisement style and this is how they reacted-
— Vasu (@vishpeele) May 9, 2018
— PrideAndPrejudice (@YashuBnB) May 9, 2018
— Maria (@iam_maria22) May 9, 2018
Ghar basa nai ki lutere pahle aa gaye !!
— Jignesh (@whatsiniid) May 9, 2018
— Viru Sahastrabuddhe (@lamechemist) May 9, 2018
Sonam Kapoor Husband pic.twitter.com/lgpo0rXBXy
— ~InvisibleShadow~Anyone (@gyaanichokra) May 10, 2018
Kitne saal stock diya he gift mein
— Raj_StartUp (@rajeshgandhi) May 9, 2018
Isn’t that amazing?