Durex says they’ve got newly married Sonam and Anand covered. Twitter has joined the fun


Brands and Advertisements have become intelligent these days. While TV advertisements are far from that, on Internet we see very theme based and clever marketing.

The audience on Internet and social media is totally different and therefore brands make extra efforts to make their marketing campaigns appealing. Amul has already aced the situation based marketing and now Durex has joined them.


The contraceptive brand has often used several real life situations to create its relation with their brand and it’s purpose. Durex recently made a clever marketing poster in which they talked about recent Sonam and Anand’s marriage.

Very cleverly, Durex stated on its poster that they have got Sonam and Anand covered.The poster read as saying, “Congrats Sonam & Anand. We’ve got you covered”. Have a look-


The Twitter world loved the advertisement style and this is how they reacted-


Isn’t that amazing?

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